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City’s Innovative GO Santa Cruz Program Reports Strong Response from Downtown Employees

February 25, 2020

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June 7, 2018

Renovation of the Santa Cruz Civic Auditorium, the largest arts and cultural venue in Santa Cruz County, is the goal of the newly launched Friends of the Civic Auditorium. The nonprofit advocacy group is the result of efforts by an ad hoc group of Civic supporters...

May 31, 2018

Santa Cruz METRO announced it has acquired 18 new vehicles to replace aging vehicles with more efficient and cleaner-running equipment. Acquisition of the new vehicles is made possible by Measure D, which was approved by Santa Cruz County voters in 2016, and by SB 1, w...

May 16, 2018

Santa Cruz METRO and UC-Santa Cruz shared the success of their Articulated Buses Pilot Project in increasing METRO ridership by university students, reducing bus overcrowding and lessening route “pass-bys” during peak demand. Three articulated buses have been in use by...

May 7, 2018

Local Enterprise Survived ’89 Quake and Great Recession, and Inspired the Global Socksmith Brand

Sockshop & Shoe Company, an anchor downtown Santa Cruz business, celebrates the 30th anniversary of the opening of its downtown Santa Cruz retail location on Pacific Avenu...

April 14, 2018

Miller Maxfield is proud to support the work of the largest year-round youth development organization in Santa Cruz County– Boys & Girls Clubs of Santa Cruz County–which serves more than 2,000 youth members ages 6-18 through academic, art, teen and recreation programs....

March 29, 2018

Friends of Santa Cruz State Parks recently launched an innovative park-equity program to bring students from Title 1 schools in Santa Cruz, San Mateo and Santa Clara counties to State Parks.

The Kids2Parks program awards grants to teachers to fund...

March 15, 2018

 Friends of Santa Cruz State Parks launched their Pennies for Parks program in March 2018. The program is designed to raise money for Santa Cruz State Parks by inviting customers at Park Stores to round up their purchases. The cents donated will support education, visi...

December 12, 2016

Following approximately 100 community meetings and presentations, as well as in-depth discussions with elected officials and staff, 19 local governments took formal actions signaling their interest to join Monterey Bay Community Power (MBCP), a regional project among l...

November 21, 2016


Santa Cruz Community Health Centers staff felt inspired to celebrate the success of the Affordable Care Act following the 2016 election. Miller Maxfield stepped in to help plan a community rally with less than 10 days notice. Despite rainy weather, the event drew more...

September 16, 2016

Our team took on a new role for Friends of Santa Cruz State Parks' Mole & Mariachi Festival. Miller Maxfield, served as the event management team for the fourth annual celebration local food, music, dance, and arts and crafts, held Sept. 10, 2016, at Santa Cruz Mission...

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