"Check Out" Santa Cruz Public Libraries

Santa Cruz Public Libraries asked Miller Maxfield to help share its story with the community and create awareness about the multitude of high-quality, free programs offered through 10 library branches and the Bookmobile across Santa Cruz County.

Collaborating with the passionate and dedicated SCPL team, a key goal of the project was to elevate the Library’s brand and role in the community. This was accomplished by turbo-charging SCPL’s strategies for media outreach and community events, producing banners and signage that emphasize the brand, and re-skinning SCPL's vehicle fleet with fresh, clean graphics.​