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City’s Innovative GO Santa Cruz Program Reports Strong Response from Downtown Employees

February 25, 2020

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Newly Formed Friends of the Civic Auditorium Pushes for Renovation Effort

June 7, 2018



Renovation of the Santa Cruz Civic Auditorium, the largest arts and cultural venue in Santa Cruz County, is the goal of the newly launched Friends of the Civic Auditorium. The nonprofit advocacy group is the result of efforts by an ad hoc group of Civic supporters and receives fiscal sponsorship from Arts Council Santa Cruz County.


Miller Maxfield was proud to manage all branding and logistics for the Friends of the Civic Auditorium press conference. Civic partner organizations, Downtown Santa Cruz business leaders, Santa Cruz City officials, and press all attended the launch event on June 7th. 




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