Santa Cruz Mission State Historic Park Embarks on New Chapter
Our comprehensive promotional effort focused on the annual Summer Series, which culminates with the Mole & Mariachi Festival. Thanks to the overwhelming success of the second annual Mole & Mariachi Festival, held in September 2014, Friends of Santa Cruz State Parks was able to fund an increase in the hours of operation at the Mission Adobe to five days a week, providing school children and the public with great access to “Your State Park Downtown.” Miller Maxfield’s effort with the Mole & Mariachi Festival was honored by the Marcom Awards.