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January Named Positive Parenting Awareness Month for Ninth Consecutive Year

January has been proclaimed Positive Parenting Awareness Month by the Santa Cruz County Board of Supervisors for the ninth consecutive year. The 2021 proclamation highlights the importance for parents and caregivers to develop warm, nurturing relationships with their children and teens and become more confident as parents. Positive Parenting Awareness Month was created by the Triple P — Positive Parenting Program, part of First 5 Santa Cruz County.

The health, economic, and social-emotional impacts of the COVID-19 pandemic, wildfires and racial injustices in 2020 only intensified the need for the assistance Triple P provides families. Triple P practitioners and other family support providers in Santa Cruz County quickly shifted to virtual services during the COVID-19 pandemic to maintain continuity and support children and families last year and into 2021.

Since 2012, Miller Maxfield has supported First Five Santa Cruz County’s Triple P ­­— Positive Parenting Program through the development and execution of a comprehensive social marketing plan, featuring a myriad of activities, including the development of Positive Parenting Awareness Month.

During Positive Parenting Awareness Month, Triple P partners will offer a variety of virtual virtual parenting classes, activities and seminars in English including: Encouraging Your Child’s Self-Esteem, Teaching Teens Healthy Eating Habits, Parenting in Uncertain Times and more. Virtual Spanish-language presentations and events are also available and can be found here.

First 5 Santa Cruz County receives 2021 proclamation.

Triple P has played an important role in our community since 2010 and offers parents and caregivers ways to strengthen relationships with their children and increase their confidence to handle everyday parenting challenges. Program participants can get as little or as much parenting support as they'd like from trained Triple P practitioners in a number of organizations throughout the county.

Triple P provides services to approximately 2,000 children and parents in Santa Cruz County each year. The positive outcomes for parents who participate are significant and include a reported improvement in their children’s emotional well-being and behaviors, their parenting skills and confidence, and their levels of stress.

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